Brewhouse Blog

Thr3e Wise Men Brewery plans to can brews, open franchises

Source: Indy Star

Writen by: Chris Sikich

Hear the name Thr3e Wise Men Brewery and you might draw to mind Christmas tales about old men bearing gifts.

Scott Wise, though, named the brewery after himself and his two sons: literally three Wise men. It’s really more like one Wise man and two half, or perhaps, pint-size men. Scott’s sons, Slater and Lincoln, are 6 and 4 years old.

You can find gifts of a sort at the brewery, the kind drawn from a tap after a long walk down the adjacent Monon Trail or a tough day at work. And Scott hopes to make those beers easier to find.

He has been brokering deals to get the brews on tap at area bars and restaurants but, like a lot of other craft brewers , has found the competition stiff. So Scott plans to start canning by December. He will roll out the Rocky Ripple Pale Ale and Snow Bunny Blonde first.

Scott also plans to franchise the bar and pizza joint, though he’ll keep brewing up the beer for his potential franchisees at the Broad Ripple location. Expect Thr3e Wise Men locations to open elsewhere in Indiana, and perhaps as far away as South Carolina.

His brewmaster, Omar Castrellon, is brewing about 3,000 barrels this year and has room to more than double that capacity.

Scott’s come a long way in the past 15 years. He opened the first Scotty’s Brewhouse near Ball State’s campus.

That beer house was ambitious back then.

Scott had 30 draft taps at a time when most bars still were serving mostly Budweiser, Coors and Miller products. Craft drinkers — and there were few such people — were lucky if the bartender could pull a draft of Sam Adams or Sierra Nevada Pale Ale.

How times have changed. Now, brewers are competing for valuable tap space.

Scott figures it’ll be easier to can and market the pizza joint/brewery idea. So far, his business sense has been right.

Random Thr3e Wise Men facts:

■ Scott’s first beer was named after his childhood best friend, Sean Benson, who moved to Oregon. It took Scott 10 years to visit Sean out in Portland. When the two finally got together for a pub crawl, Scott opened up about his dream of owning a brewery. Sean called Scott a “centennial martyr” for the time it took to get together and told him that could be the name of his first beer. Challenge accepted!

■ Scott’s favorite beer is his Golden Zoe IPA, named after his golden retriever, Zoe. Scott owned the dog for 12 years, but Zoe didn’t get to see Thr3e Wise Men open.

■ The Blackberry wheat is named after Scott’s wife and daughter, 2 Lucy’s Blackberry Wheat.

■ You can follow Scott Wise’s adventures on Twitter, along with more than 20,000 other people, at @brewhouse.