On Monday, August 26th, Scotty’s Brewhouse previewed their new, limited time only menu at their 96th Street restaurant in Indianapolis. The guest list of 50 people consisted of social media influencers as well as guests who were selected through a Twitter contest.
“We believe our social media followers have been so integral to our success that we’re always looking for ways to thank them,” said Scott Wise, President of a Pots and Pans Production. “We thought it would be cool to give them a sneak peak of everything we are rolling out, a free meal and some other goodies.”
Take a look at the new menu here
The evening kicked off with Wise talking to the guests about the inspiration for some of the dishes as well has how he goes about creating the menu. Wise then went over some of the many promotions the restaurant offers including their VIP Program (which rewards guests for purchases made at any of their locations), in-store Football Parlay Betting (winners receive gift cards), as well as Live Music at their downtown location before Colts games and many others.
Guests were then treated to an enormous meal which included six rounds of food and drink. Each round consisted of two entrees or appetizers as well as one of six new cocktails which debuted at all Brewhouse locations on Tuesday, the 27th.
“I regret that I have but one stomach to give for my @brewhouse,” joked Robby Slaugther, one of the guests at the event, on Twitter.
In addition to all the food and drinks, each guest received a gift bag filled with a glass growler, a Thr3e Wise Men Pint glass and a bottle of one of Scotty’s signature sauces.
See photos of the event here
Over the course of the evening, hundreds of tweets, Instagram pictures and Facebook updates were posted by those in attendance, prompting non-attendees to experience hunger pangs.
One twitter follower, @AshleySieb, tweeted, “Drooling over all these #NewFallMenu tweets via @brewhouse – how does a pregnant lady get an invite for the next time?;)”
Take a look at the social activity here
Scotty’s plans to continue to host preview events as new menus approach. Guest lists will be filled by sending out personal invitations as well as holding contests to give everyone a chance to attend.
Check out some of the blog posts that have already been published by a few of the attendees.
Spaldo Business – Man meets menu: My second time as a @brewhouse food taster
Around Indy – Scotty’s Brewhouse Rolls Out New Fall Menu
Solid Gold Eats – New Fall Menu at Scotty’s Brewhouse + Giveway
Do you have a Food blog or are you a social media influencer who would like to be included on the guest list for the next tasting event? Is so, send an email to firstname.lastname@example.org telling us why you want to attend.
WIN A $10 GIFT CARD– Want to win a Scotty’s $10 Gift Card? Dine at any Brewhouse location between now and Sunday September 1st, try a new menu item and then post about it on your social media avenue of choice and you will be entered to win. Be sure to use the hashtag #NewFallMenu in your post. We will pick 10 winners on Monday for a $10 gift card.