Thr3e Wise Men Brewing Co. to Host Jack McAuliffe, America’s First Modern-Day Microbrewery Founder

Jack McAuliffe, founder of New Albion Brewing, is an icon in the craft beer community and one of the most significant figures in the history of brewing in the United States.

He is also one of the most elusive which is why Thr3e Wise Men Brewing Co. considers itself extremely lucky to be able to host the Father of Craft Brewing on Friday, January 25, 2013.  This will be McAuliffe’s one and only guest appearance while he is in town, outside of the Brewers of Indiana Guild Winterfest, taking place at the Indiana State Fairgrounds on Saturday, the 26th.

“Everyone has their heroes – those who they admire, look up to and aspire to emulate,” remarked Scotty Wise, President & CEO for A Pots & Pans Production, parent company to Thr3e Wise Men Brewing Co.  “In the craft brewing community, we look to Jack McAuliffe, often dubbed as the Man Who Started a Revolution,” he (Wise) continued.  “We are truly fortunate that World Class Beer, in collaboration with Boston Beer Company (Samuel Adams), has extended to us such an incredible opportunity,” added Ryan Kellerman, Director of Beverage Hospitality for A Pots & Pans Production.

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Thr3e Wise Men Brewing Co., located in the heart of Broad Ripple, is also the only place in town to have secured 2 sixth barrels of New Albion Ale, brewed for the very first time in 30 years for the Great American Beer Festival in October and not available on the public market until mid-July.  

On Friday at 7pm, Jack, himself, will tap the first keg at Thr3e Wise Men and give Indiana its first taste of New Albion Ale.  Pints of this small-batch special issue beer will be available that evening for $5 each, with $1 from every pint given back to assist with medical expenses that McAuliffe has incurred.

Beer aficionados and historians alike can catch McAuliffe from 7-8pm at the brewery, located at 1021 Broad Ripple Avenue.  Thr3e Wise Men Brewing Co. is encouraging everyone who wants to attend this once in a lifetime event to arrive early and expects that New Albion Ale will sell out very quickly.

Craft beer enthusiasts can also get a taste of the best craft beer that Thr3e Wise Men Brewing Co. has to offer at their Brewers of Indiana Guild Winterfest booth on Saturday.

For more information, please visit


1 comment for “Thr3e Wise Men Brewing Co. to Host Jack McAuliffe, America’s First Modern-Day Microbrewery Founder”

  1. Posted Tuesday, October 08, 2013 at 10:01:17 AM

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