'Tis the season of the brackets. From the NCAA Tournament to
Scott Van Pelt's MC Bracket to Colin Cowherd's Hollywood Actor
Bracket, it seems every sports fan has one at this time of the
year. At Scotty's Brewhouse we didn't want to be left out so we
created the Brewhouse Burger Challenge.
This week is your last chance to help us pick the next great
burger for the Scotty's Brewhouse menu. Four weeks ago, the long
road to the final two started when almost 300 of you submitted your
ideas for a new burger to appear on the Scotty's menu.
"We were thrilled to get so many entries," said Angela
Vosmeier, Director of Menu Development. "We knew people would be
excited about this, but never dreamed we would get this many
After collecting all the entries Vosmeier and Luke Duncan,
Director of Kitchen Operations, set out to narrow the field down to
16 finalists that would compete in the challenge by looking at
"First, they had to use the ingredients list we had provided
them on our web site," commented Duncan. "We then looked at
creativity, what would taste good and also how it would fit into
the Scotty's brand."
After spending hours going through the process the two finally
narrowed it down to 16 burgers. Then, we turned it over to each of
you to help us make the final decision.
Each week the burgers were posted on the Scotty's Brewhouse
website so everyone would have an opportunity to vote on which
burger they thought should move on to the next round. Each week the
votes coming in grew. Starting at 480 the first week to nearly
5,000 the week of the final four.
"As you know, we love to get our guests involved and we felt
what better way than to allow them to help us create a menu item,"
said Scott Wise, President and CEO of Scotty's Brewhouse. "I felt
people would get involved and vote, but I had no idea we would get
close to 10,000 votes over the course of this competition."
After all the voting, we are now down to the final two; the Fit
to be Thai'd Burger and the Confused Buffalo Burger. Voting this
week moves into the stores as the two burgers will be available to
order so that voters can taste them. Guests can now cast their vote
simply by ordering their pick to win at their local Scotty's
Brewhouse from now until we close on Sunday.
So what happens to the winner? Well, a former winner, The
Shewman Special, has won several awards, including being named as
one of Indianapolis Monthly's Top 25 Burgers in Indy. But
ultimately the prize is your burger on the Scotty's Menu.
If you would like to get more information, including pictures of
the final two burgers as well as ingredients each uses, check out
Bracket Challenge page on our website.
"Oh no! what did I miss?" that was the initial
thought that went through my head when I saw we had 250 new
Facebook fans since the last time I checked a mere 20 minutes
Scott loves to give things away and promote being a
Scotty's Fan on Facebook. We normally have good success with these
types of promotions, but I had yet to see anything like this, it
was happening so fast. I started scrolling back through all the
posts trying to figure out what offer he had made.
Earlier in the day we were just 50 fans away from
12,000, so I figured it had to be a gift card or prize to our
12,000th fan. I also knew it had to be something
substantial as we had eclipsed the 12, 200 mark in minutes. When I
finally got to the post I had to blink twice and then re-read. Here
is what I saw:
"Almost 12,000 Facebook friends... If you post on
your wall and tag us: "Like Scotty's Brewhouse and mention my name
in a post on their wall. We both will get a $50 Gift Card."
"It was just supposed to be for the 12,000th fan," Scott said as I ran into his
office. "But we will figure something out because I want to make it
We had just told anyone who
was reading that post that if they got someone new to fan us and
tag it on our wall we would give them both a $50 gift card. How
could we turn this into an opportunity?
First of all, we immediately
posted on the wall that we had misspoken and clarified exactly what
the original post was supposed to say. We already had several
comments from other fans questioning if the offer was real, while
others even were saying that we obliviously meant the prize would
go to the 12,oooth fan. Fans can be your
greatest advocate if you treat them fairly and interact with them
on a daily basis.
Secondly, we noticed several fans had commented that
they were disappointed that people who had been fans for years
weren't getting anything.
Our solution was to offer a $5 off coupon to ALL of
our Fans. On top of that we wanted to do something more. Earlier in
the week Southern Indiana had been devastated by tornadoes and Scott wanted to help the people affected
"That's when I had the idea," said Scott. "We could
tie these two things together and use the power of our 12,000 fans
to help others in need." With that Scott decided to give 10% of
every check from people using the $5 off
coupon to Tornado relief for Southern Indiana.
The result of the "mistake" has turned into a success
story. Not only did we not lose any fans because of this, but we
have gained more because they wanted to help with the Tornado
victims as well as wanting to get $5 off their next visit.
The moral to the story. When you are active in social
media and post on multiple platforms a day,
odds are you will make an error that could
lead to an epic "fail". When these situations arise you have two
choices, ignore the issue and alienate fans or see it as an
opportunity and embrace it.
What about you? Have you witnessed a company do
something you knew was going to blow up in their face? How did they
respond? What would you have done?
The Madness is here. One of the best times of the
year is upon us as we pick our brackets, place our bets, talk smack
with friends, and immerse ourselves in all the games.
As I was setting up our employee bracket challenge
yesterday on cbssports.com, it reminded me of how far we have come
with technology and the way we watch and experience sports.
I will sound like an old man here, but back when I
was a kid you had to wait until Monday after the selection show to
get your brackets. You didn't go to espn.com, you waited for your
paperboy to deliver the paper. I remember cutting the bracket
out and asking my mom to make copies for me at work so I could make
Now you can watch as the online brackets are filled
out in real time and make your picks the instant the announcements
are completed. Not only is this great for the average fan, but it
is great for restaurants like Scotty's as well. Now we can engage
with our guests and allow them to be a part of our "company
The other amazing change is that each and every game
is available to watch on your TV, computer, iPad or cell phone.
Gone are the days of hoping your team was important enough that
their first round game would be televised. At Scotty's we are now
able to keep fans of all teams happy by showing multiple games
every day of the tournament.
While talking with Scott yesterday, he noted the new
"import your bracket picks" allowing him to join multiple pools
without having to fill out multiple brackets.
"I joined 4 brackets yesterday and I don't have much
time to spend doing this. But, the fact I could import my brackets,
allowed me to get it all done in about 15 minutes," he said.
"As we know, spending too much time on it causes you to make all
the wrong decisions - some of the best picks are by my wife
choosing her favorite mascot or team color."
With Twitter and Facebook it has also now become an
even more interactive experience. I find myself looking at twitter
for updates on my team, and following their Facebook page to talk
with other fans around the country.
It started with 32 teams, then 64, now 68? It used to
be a paper bracket now it's digital, on your phone, instantaneous.
What is next? How will the tourney evolve as we move forward? What
is your favorite part of March Madness today? We would love to get
your thoughts and opinions. Please comment below.
If you want to join our Bracket Challenge you can do
With over 1,000 positions to fill, Scotty's Brewhouse realized
that they needed to be creative with their benefits to attract
quality employees. Scotty's, which always seems to be on the
cutting edge of restaurant technology, recently updated their
benefits package to be cutting edge as well.
"We are in a very competitive industry," said Scott Wise, CEO
and President of a Pots and Pans Production, which manages the four
Scotty's Concepts. "You have to try new benefits and
incentives to get and keep the best people."
Among the new benefits is an insurance plan that also includes a
health savings account. Not only can employees deduct pretax
dollars from their paychecks to fund the account, Scotty's will
match a portion of that amount as well. Employees can then use
these dollars to pay for any medical treatment or prescriptions
they need throughout the year.
Although health insurance is a big topic with employees,
Scotty's recognizes there are other benefits that employees value
as well. Each month managers receive reimbursement for their gym
membership, fitness classes, or even Weight Watcher meeting
"To be able to choose a fitness program I want to do and get
reimbursed for it not only keeps me healthy, but also motivates me
to work harder, " said Angie Vosmeier, Director of Menu
Scotty's Management team also receives weekly gift cards to use
at any of the four Scotty's Concepts to pay for their lunch or
evening meal, as well as reimbursements of entry fees for competing
in the Indy Mini Marathon as well as other races. One other unique
perk is free dry cleaning once a week. Managers can bring their dry
cleaning in once a week and it is picked up and returned to them
right at the office.
"We have a traditional 401(k), but also wanted to come up with
other creative perks that employees enjoy and that build teamwork,"
said Wendy Hantelman, Director of Human Resources. "We do things
like inviting all the employees to Indianapolis Indians games as
well as company wide bowling nights."
If you would like to be a part of one of the Scotty's concepts
and enjoy some of these great benefits, you can apply online here or on your
mobile device here.
©2010 Copyright Scotty's Brewhouse All Rights Reserved