Scotty's Interns Work Hard And Play Hard
It starts with a calling: Scotty's Brewhouse looking for an
intern for the summer/fall/spring semester. It continues with
a response: intern responsibilities, resume, cover letter. It
becomes real with an interview. Then, it ends with,
"Congratulations! You've got the job."
This may be the dumb downed version of the internship process at
Scotty's Brewhouse but what a person can gain from this experience
is so much more.
"A true quality that makes an intern successful is the ability
for them to ask questions, said Director of Marketing and
Promotions," Lauren Fiedler. "Nothing is worse then an intern who
doesn't understand something but doesn't ask, you're here to learn
and we're here to teach you."
Scotty's offers an entrepreneurial mindset with a focus in
customer service like no other company could offer. Interns
represent all Scotty's concepts, existing and future
establishments, to make sure the customer's voice is heard. They
monitor the @SBH_RavingFans twitter handle to make sure every
person who dines with Scotty's is a raving fan of the food, the
service, and the atmosphere.
"I will definitely take away some of the overarching ideas in
how to use social media to form relationships with customers," said
Summer 2011 Marketing Intern, Adam Ganyard. "It's a new concept
that I think we're going to see a lot more of in the future, and
having experienced it with a company like Scotty's, it will
definitely be something I can put on my resume."
Interns learn the ins and outs of social media through utilizing
Facebook, Twitter, Hootsuite, Tweetdeck, and Foursquare to reach
out to customers.
Also, interns have access to all Scotty's ad campaigns and
promotional contests. They help promote the events using social
media and help events run smoothly. Interns were present at the 10k
follower contest where Scotty's celebrated 10,000 followers on
Facebook and Twitter. They helped monitor submissions on the
Facebook page with participants wearing Scotty's shirts. On the big
day, interns were at Conseco Fieldhouse cheering and taking
pictures of participants who were attempting the half court shot.
Congrats to the winner!
"Working for Scotty's Brewhouse has given me multiple samples
for my portfolio and countless contacts for references and
networking," said Summer 2011 Marketing Intern, Megan Gish. "I
entered the Scotty's family nervous and unsure of my abilities and
I'm leaving with new friends and the confidence to offer new ideas
and better practices to complete tasks."
Fiedler has a unique understanding of the company, as she was a
Scotty's intern before she took on the role of Director of
Marketing and Promotions.
"This company has been a great experience for me. I am
challenged daily in what I do and am always learning," said
Fiedler.
Scotty's is constantly looking for interns to join their team.
They are currently looking for interns with experience in social
media/marketing field. The internship would begin right away.
Contact Lauren Fiedler at lfiedler@scottysbrewhouse if you are
interested in this experience.
Pictured: (Left to Right) Gish, Fiedler & Ganyard
